The largest Christmas gift appeal in the UK, ‘Mission Christmas’ is back – and they need you!
Cash for Kids, the official charity of Hits Radio and Greatest Hits Radio, have today
kickstarted their annual appeal to listeners and locals to buy an extra gift and help thousands of
disadvantaged children in South Wales.

In 2024 Mission Christmas collected £14.8 million in gifts and cash donations, which were used to make sure that 289,596 children and young people had presents to open on Christmas Day.
Locally, this meant that 1,865 in South Wales were able to open a gift on the big day.

Once again as the cost of living continues to hit families across the UK, the charity is anticipating a huge level of demand for their support. This year across South Wales
applications on behalf of 1,700 children have already been received.

Laura Tucker, Charity Manager, Cash for Kids South Wales said: “Every child should feel
the excitement of waking up to presents on Christmas morning and that’s why every year
Mission Christmas is so important to us. Our community have always been so incredibly
generous so, if you can, please just buy one extra gift this year and we’ll make sure it goes to a child who truly deserves it.”

Supporters can take their gifts to a number of drop-off points near them, including local B&M
and Wickes stores. Simply head to B&M Store Locator from 17th November and enter your
postcode to find the drop-off point closest to you.

Supporters can also buy a gift online which will be delivered directly to the purchaser’s nearest Mission HQ for no delivery fee. Just head to Cash for Kids South Wales Gift List –cashforkidsgive.co.uk/donate/mission-christmas-2025-gift-list-south-wales to browse the gift list.
Alternatively, you can text KIDS to:
70905 = £5 donation
70910 = £10 donation
70920 = £20 donation
70930 = £30 donation
and the Cash for Kids team will buy a gift on your behalf.

Cash for Kids works with thousands of grass-root organisations across the UK who support
disadvantaged children (0 – 18 years). Throughout the Mission Christmas campaign, these organisations along with social workers, head teachers and the emergency services nominate families in crisis to be supported by the appeal.

For further details, including information on how to get involved or make a donation, please visit: cashforkids.org.uk/mission-christmas/ and choose South Wales as your area.
For more information please contact:
Laura Tucker – Charity Manager, South Wales
E: laura.tucker@bauermedia.co.uk